The ‘medium’ is unaware of its attractiveness, that’s all.
Everyone loves comics. I’ve proven this to my own satisfaction by handing them out to accountants, insurance brokers, hairdressers, mothers of children, black belts, pop stars, taxi drivers, painters, lesbians, doctors etc. etc.
The X-Files, Buffy, the Matrix, X-Men - mainstream culture is not what it once was when science fiction and comics fans huddled in cellars like Gnostic Christians dodging the Romans.
We should come up into the light soon before we suffocate.
— Grant Morrison